I don't believe Starbucks sales numbers...
At some point everyone who wants an expensive cup of coffee will have bought one. And Starbucks is not the only place selling prime java these days...even MickyD's is in on the strong coffee deal now.
And the P/E of 50++ is a problem... Most "food service" stocks eventually come down to earth...often with a sickening thud...
Still in America today cheap beer and expensive coffee are the name of the game... You can pay as much for a pint of Guiness as for a coffee at Starbucks...
I'll have a grande Verona please...just black...
