THERE IS A LOT OF TALK ABOUT HOW IMPORTANT "SEARCH" IS ON THE INTERNET...ESPECIALLY FOR THE YAHOO, MICROSOFT AND GOOGLE "BUSINESS MODELS..."
BUT IS IT REALLY....?
MOST PEOPLE EVENTUALLY SETTLE ON A FEW WEB SITES THAT THEY USE EVERYDAY...THEIR "FAVORITES"...
ONCE YOU HAVE YOUR SELECTIONS...YOU DON'T REALLY "SEARCH" THAT MUCH... NEWBIES TO THE INTERNET...I ASSUME THERE ARE A FEW...MAY NEED TO "SEARCH" FOR WEBS SITES AT THE BEGINNING...BUT MOST WILL SETTLE OUT ON A FEW SITES THAT THEY VISIT FREQUENTLY...
I PERSONALLY WOULD LOVE TO "SEARCH" FOR MORE INTERESTING WEB SITES TO VISIT...BUT THE INTERNET IS VERY TIME CONSUMING ALREADY...AND WHO HAS TIME TO JUST "LOOK AROUND?!"
YOU DON'T NEED GOOGLE TO FIND EBAY, AMAZON, YAHOO, TRAVELOCITY, EXPEDIA OR CNN...
ONCE YOU HAVE THEM IN YOUR FAVORITES LIST...THAT STOPS THE NEED TO SEARCH...
OK...PERHAPS YOU'LL USE WIKI FOR SOME INFO...BUT YOU ALREADY KNOW ABOUT WIKI...IT'S ON THE LIST TOO...AND WIKI IS NOT TECHNICALLY "SEARCH."
YES, I KNOW THERE ARE BILLIONS OF WEB SITES FOR BUSINESS ALL AROUND THE GLOBE...AND OCCASIONALLY I WILL LOOK AT A FEW OF THEM...NOW AND THEN.
BUT AGAIN...MOST OF US KNOW WHAT WE WANT...AND WE KNOW HOW TO GET THERE...ALREADY!
SO WHAT'S THE BIG DEAL ABOUT THE VALUE OF "SEARCH" ON THE INTERNET...
I THINK IT'S HIGHLY OVER RATED AS AN INCOME PRODUCER...
PEOPLE WILL ALWAYS BUY THINGS ON THE NET...
BUT I THINK SEARCH IS NOT THAT IMPORTANT...
WHAT IS IMPORTANT?
PROVIDING THE OPPORTUNITY TO BUY GOODS AND SERVICES QUICKLY...THAT IS WHERE YAHOO SHOULD BE GOING...
THE "THREE CLICKS AND YOU'RE DONE" MODEL OF EBAY AND AMAZON...IS WHERE MSN, YAHOO AND EVEN GOOGLE NEED TO GO...EVENTUALLY.
BECAUSE SIMPLE INTERNET "SEARCH" ... AND EVEN ON-LINE ADVERTISING ARE HIGHLY OVERRATED...
