RETAIL IS IN A PERMA-PUNK CONDITION IN THE US ...
CONSIDER: WHAT WOULD HAPPEN IF AMERICANS STARTED LIVING WITHIN THEIR ACTUAL INCOMES!
NOT THEIR HOME EQUITY "ATM", NOT STOCK WINNINGS, NOT CREDIT CARDS, NOT WAGE INCREASES....AND NOT THEIR SAVINGS, IF ANY.
WHAT IF...?
WELL THEN, THE RETAIL PLUNGE HAS A LONG LONG WAY TO GO...AND THE INTERNET RETAILERS ARE THE MOST VULNERABLE NOW.
BECAUSE "WHAT IF" IS HAPPENING RIGHT NOW...!
SO, COMPANIES LIKE GOOGLE, EBAY AND AMAZON ARE LIKELY TO FALL MUCH FURTHER. THESE COMPANIES WILL SOON LOSE THEIR "TECH IMMUNITY" AND JUST BE SEEN AS NORMAL RETAIL STOCKS...AND BE PRICED ACCORDINGLY...
IN FACT... IN A DEPRESSED RETAIL ENVIRONMENT MANY CUSTOMERS COULD MOVE AWAY FROM INTERNET SALES...
AND BACK TO MORE LOCAL "BRICKS AND MORTAR" RETAILERS... REMEMBER NECESSITIES TEND TO BE BOUGHT "JUST IN TIME" WITH CONVENIENCE AND ACCESS BEING THE MAIN CONSIDERATIONS...
A LOT OF STUFF SOLD ON THE INTERNET IS NOT REALLY "NECESSITIES"...MORE LIKELY OPTIONAL OR RECREATIONAL SHOPPING... WHICH WILL CONTINUE DOWNWARD FASTER...AS THIS DEPRESSION DEEPENS...
