Thursday, May 28, 2009

WEB DESIGN...BACKGROUND COLORS FADE TO BLACK?

NICE TO SEE THE WSJ, BLOOMBERG AND MARKETWATCH GOING WITH A BLACK OR DARK BACKGROUND...WHICH THIS SITE HAS HAD FROM THE START...AND WHICH IS VERY RARE ON THE WEB...BECAUSE IT'S USUALLY CONSIDERED TOO "RISKY" "ARTY" OR "EDGY"

BUT BOTH WSJ AND MARKETWATCH NEED TO ADJUST THEIR FOREGROUND AND MASTHEAD COLORS TO BE MORE COMPATIBLE WITH THEIR NEW DARKER BACKGROUNDS...FOR EXAMPLE. SMALL THIN FONTS ARE HARD TO READ ON A DARK BACKGROUND...

THESTREET.COM HAS ADJUSTED THEIR WEB SITE FOR THE WORST IN MY OPINION...THEY HAVE SLOWED IT DOWN WITH TOO MANY BELLS AND WHISTLES...AND "ATTEMPTED" POPUPS...AND ADS.

MARKETWATCH'S NEW LOOK SEEMS CLUMSY AND POORLY THOUGHT OUT...AND OFTEN APPEARS STRANGE....MY ADVICE: DITCH THE GRADIENT BACKGROUND...IT'S NOT WORKING...

BLOOMBERG HAS BASICALLY COPIED THIS SITE'S "LOOK" WITH A COMPLETELY BLACK BACKGROUND AND EVEN USES COLORED FONTS...WHICH IS QUITE BRAVE INDEED...!

WEB DESIGN IS AN INTERESTING SUBJECT...MANY SITES LIKE GOOGLE, AMAZON AND YAHOO ONLY TAMPER WITH THEIR "TRADITIONAL" BACKGROUNDS AND OVER ALL DESIGN AT THEIR PERIL...

YET ...NOT CHANGING AND UPDATING...MAKES A SITE SEEM STALE AND OUT OF DATE AFTER A WHILE...

SIMPLICITY SEEM TO BE MORE DURABLE THAN COMPLEX DESIGNS... FEW OF THE MAJOR SITES GO WITH THE "FLASH INTRO" OFTEN FOUND ON HIGH END RETAILERS AND "FASHION" SITES...