Facebook as currently set up is a great $10 stock...
When it gets a real business plan...the it may be worth more... Right now...its a "mere expectation"...
Even Yahoo and Google are having a hard time "monetizing" their brand...and the list of failures is long...AOL, MSN, Geocities, MySpace...and all the other search engine fads of the day... The entire dotcom pantheon is a case in point...
Unless you are "selling stuff" in a unique way ...like AZ , the Bay or Apple...its hard to make money on the net...
Even Apple is questionable...
Because what happens when everyone in the world who wants an I-____ HAS ONE...? At current selling rates that could be in 6 months...!